Hur lyckas man som ett litet, snabbväxande företag göra PR, mäta resultatet och omvärldsbevaka på hela 65 marknader? Detta vet Lisa Wirenfeldt som är PR- och marknadschef på Steamery, ett svenskt startup-bolag som arbetar med klädvård. Hör henne berätta om hur de bedriver sitt PR-arbete på så många olika marknader och vilken roll deras omvärldsbevakning spelar i det hela. 

The Western European PR Handbook is divided to three episodes: Germany, the UK and France. Our guests are experienced PR professionals with extended knowledge of how to get med media coverage in their countries as well as the ultimate guide for PR pitches.

In this second episode we are guested by Annabel Clementson from the UK agency T.F.D. Listen to her sharing her experience on how to get news coverage and succeed with PR efforts in the UK.

The Western European PR Handbook is divided to three episodes: Germany, the UK and France. Our guests are experienced PR professionals with extended knowledge of how to get med media coverage in their countries as well as the ultimate guide for PR pitches.

In this first episode we are guested by Anne Esser from the comms agency PSM&W to talk about how to do PR in Germany.